Project: Ester-C Amazon Brand Store Re-Design
Role: Design
Brief: Create an Amazon brand store that retained the fun, quirky elements of the brand, but created a user experience tailored for the Amazon consumer and their ever increasing mobile shopping habits.
Challenge: Ester-C had a strong presence on social media, successful ad campaigns, commercials, and an evocative website, but when it came to the place where they met their consumers (Amazon) they weren’t quite there yet. 
Collaborators: Marissa Dubin, copywriter
Process: Utilizing existing photography and iconography we further developed the personality of the brand on their Amazon storefront. I leaned into the bold colors, a quirky tone of voice, and science-backed facts. I also drew from the video I had created for the brand a few months before, giving it prime real estate on the page to further engage and educate the consumer.

You can view the live site here.