Project: Met-rx Visual Evolution
Role: Art Direction
Brief: Evolve and elevate the look and feel of the Met-rx brand. This collection would roll out on social media channels and the website. It would serve as a blueprint to update other brand collateral and direct the brand’s overall evolution over time. Alongside the still photography we also created short animations for social media.
Challenge: Breathe fresh life into the brand while still staying within the current guidelines.
Collaborators: Alido Rodriguez lll, art director/designer. Thomas Arato, photographer
Process: This shoot was one of my favorites in the past year. We were a very lean team with a small budget so I got to be very hands on throughout the entire process. Alongside my partner, we sourced props and modified them to suit our needs. Building and painting pieces on the sets and curating a collection of textures to use as backdrops and accents. Being immersed in the entire creative process is my favorite place to be and allows me to use all of my skillsets and background as a photographer.
