Project: Nature’s Bounty Optimal Solutions Flawless For Festival Season Social Campaign
Role: Art Direction
Brief: Create festival inspired paid social content for 3 gummie vitamins utilizing; gifs, static carousel ads, and instagram stories. 
Challenge: Invoke a feeling of joy, fun, and adventure; all while shooting in a NYC studio.
Concept: To play on nostalgia and in-the-moment fun the concept involved instant cameras; a way to collect and share your memories. This was threaded through each shot whether it was the actual camera itself or just the final images. Since there wasn’t any actual travel to a festival (bummer), I curated a collection of stock imagery that would be edited into the empty instant film. I worked closely with a stylist to choose items that felt youthful, but with a vintage flare. The three hero products were each assigned a category; Hair, Skin, or Nails. This informed the type of props we would use on each set as well as the stock imagery that accompanied it. This tied in with the brand claim “ #1 Brand for Hair, Skin & Nails”.
Collaborators: Jonathon Kambouris Studio, photographer, Silhouette Studios, retouching.

Instagram Animated Ads
Post Copy
Hair, Skin, & Nails Gummie
Stay selfie-ready this festival season with Nature’s Bounty Hair, Skin & Nails Gummies and support your natural beauty from the inside, out*

Collagen Gummie
Nail your festival season look. Make festival prep fun and support beauty from within with Nature’s Bounty Hair, Skin, and Nails Gummies with Collagen*

Women’s Multivitamin Gummie
Feel your best this festival season with  Nature’s Bounty Women’s Multivitamin Gummies. Bursting with 10 key nutrients and a delicious raspberry flavor, you’ll be ready to dance and sing as you soak up the sun.