[Bio]


As a photographer, I learned that texture, color, shape, and movement, woven together with intention, are what turn an image into a story. That foundation shaped who I became as a creative, and it's still the lens through which I see every project I touch.

My approach to design and direction starts with listening: to a project's goals, its audience, and the space between them. The work I make is what closes that gap. My work goes beyond the visual. It's about the systems that hold it all together. Whether brand or design, these frameworks act as the container that lets the output hold its integrity, spark resonance, and keep evolving long after I've handed it off.

My creative philosophy rests on partnership. Whether I'm working with a client or a teammate, the best ideas come out of a collaborative dialogue, one where listening matters as much as making.

Brand identities, immersive websites, full campaigns, it doesn't matter which; the strongest results always live at the intersection of shared vision and strategic thinking.

Twenty years of leading and growing multidisciplinary teams, across the structured ecosystems of large corporations, the close collaborations of boutique studios, and the nimble energy of startups, have taught me how to adapt without losing sight of quality or strategy. In that role, I've learned to build environments where creativity actually thrives, guiding people toward solutions that meet the business goal and still push past it.

[Bio]


As a photographer, I learned that texture, color, shape, and movement, woven together with intention, are what turn an image into a story. That foundation shaped who I became as a creative, and it's still the lens through which I see every project I touch.

My approach to design and direction starts with listening: to a project's goals, its audience, and the space between them. The work I make is what closes that gap. My work goes beyond the visual. It's about the systems that hold it all together. Whether brand or design, these frameworks act as the container that lets the output hold its integrity, spark resonance, and keep evolving long after I've handed it off.

My creative philosophy rests on partnership. Whether I'm working with a client or a teammate, the best ideas come out of a collaborative dialogue, one where listening matters as much as making.

Brand identities, immersive websites, full campaigns, it doesn't matter which; the strongest results always live at the intersection of shared vision and strategic thinking.

Twenty years of leading and growing multidisciplinary teams, across the structured ecosystems of large corporations, the close collaborations of boutique studios, and the nimble energy of startups, have taught me how to adapt without losing sight of quality or strategy. In that role, I've learned to build environments where creativity actually thrives, guiding people toward solutions that meet the business goal and still push past it.

Beyond my commercial work, I'm an educator at heart.

I've taught high school students and working professionals, and mentor designers through Parsons School of Design, Rita Co, and ADPList.

That same commitment shows up when I step in as a panelist, speaker, or judge at design events, adding my voice to the larger conversation happening across our industry.

Right now, I'm looking to bring that same instruction into a college classroom.

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years as a creative

+

years as a creative

+

years as a creative

minutes of mentorship given

minutes of mentorship given

minutes of mentorship given

countries across the globe where my mentees reside

countries across the globe where my mentees reside

countries across the globe where my mentees reside

[Dive Deeper]

Creativity is the thread that weaves everything together

The root of my life as an artist and a creator started with movement and voice.

Two things that I still practice and nurture. I am also an abstract painter working in mixed media with a concentration in watercolor, dye, and ink. And if it isn't already obvious, writing allows me to connect all the dots and deepen my forms of expression and connection.

My passion for education flows into my life in various ways, one of which is teaching movement, yoga, and meditation. Practices that I have studied for over 20 years and I've had the joy and privilege of sharing them for the last 10. My spiritual studies inform the way I lead teams and approach my work. They allow me the opportunity to reflect deeply and expand the lens through which I see the world and everyone and everything in it.

But on any regular old day you can find me drinking a bold, smooth espresso and tending to my 33 and counting house plants. All while setting the vibe with a curated playlist and dancing in my living room.