The brand needed to honor The Root's deep connection to nature and the four elements, with earth being the focus. I drew inspiration from southwestern and Native American culture, developing preliminary sketches that explored organic forms and textures.

This textural quality became our throughline, extending into a custom hand-drawn pattern that could live alongside the logo across all brand touchpoints.

Once the identity system was finalized, we expanded our work to include:

The resulting brand identity successfully captures The Root's essence—a place where ancient practice meets modern community, where students are invited not just to move, but to belong.