©
2020
Challenge
The objective was to breathe fresh life into the brand while respecting the established guidelines striking a balance between innovation and brand consistency.
Approach
Working with a lean team and a modest budget, I was able to be deeply hands-on throughout the entire process—exactly where I thrive creatively. I sourced and modified the props, building and painting set pieces while curating a collection of textures for backdrops and accents.
Being immersed in every aspect of the creative process allowed me to draw on all my skills and background as a photographer. Ensuring we captured the elevated yet authentic aesthetic Met-Rx needed. The constraints of a smaller budget became creative opportunities—pushing us to be more resourceful and intentional with every choice.
Impact
The final collection successfully modernized Met-Rx's visual presence while maintaining brand integrity. The photography and animations established a blueprint that continues to guide the brand's evolution across all touchpoints.
Collaborators: Alido Rodriguez lll, art director/designer. Thomas Arato, photographer.
By the numbers
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