Following a comprehensive brand overhaul across the parent company and three subsidiaries, we needed to create a unifying piece of content that could distill the essence of the new brand system while authentically communicating Rita Group's mission and values.

I took on multiple roles for this project—developing the creative concept, writing the script, and providing the voiceover.

The commercial became a powerful touchstone for introducing stakeholders, partners, and audiences to the new Rita Group. By combining strategic messaging with compelling visuals and narrative, we created a piece that didn't just showcase the rebrand—it embodied it.