These videos were produced at the beginning of 2020, which presented an immediate creative constraint: we couldn't shoot live on set. I had to pivot our entire approach, and bring these stories to life through animation and motion design.

I developed three distinct concepts. The chosen direction leaned into simplicity, effectiveness, and a bright persona that echoed Ester-C's core brand traits. This wasn't just about aesthetics—it was about creating an emotional connection that would resonate across diverse retail environments.

The final videos successfully translated Ester-C's brand identity into a format optimized for conversion-focused retail channels. The evergreen nature of the content allowed the brand to maximize their investment while maintaining flexibility for future launches.