Since we couldn't travel to an actual festival, I curated a collection of stock imagery to be edited into the empty instant film frames during post-production. Working closely with the prop stylist, I chose props that felt youthful with a vintage flair—striking that balance between modern and nostalgic. Tying back to the brand's "#1 Brand for Hair, Skin & Nails" positioning, each set was designed to visually communicate its specific benefit of the three hero products while maintaining cohesion across the entire campaign. Collaborators: Jonathon Kambouris Studio, photographer, Silhouette Studios, retouching.